How To Add Music To Instagram Reels As A Business Account
How to Add Music to Your Reel with a Business Account
With the rise of Instagram Reels, you know a great way to build your reach and following is by creating short-form video content. But, if you've been scratching your head wondering why you can't access music on your business account, or seeking alternative methods for the music feature, get comfy and read on.
Why Don't I Have Access to Music on Instagram?
Where's the music library?
I get it, it's frustrating. You've crafted the perfect Reel, and now all you need is that popular music that is the icing that adds hope of going viral.
Unfortunately, due to copyright issues, Instagram limits the music available to business accounts.
I didn't understand why at first but, after reading more about copyright infringement without my head exploding. it makes sense.
Basically, it's to protect recording artists' property from showing up on a business page or reel that doesn't represent who they are.
I think we can all agree we need to protect artists and creatives' livelihoods, right?
Hang in there and I'll show you different ways to have a business Instagram account and create amazing Instagram content.
How Can I Add Music Without the Music Library?
Even without the built-in free music library, there are a few ways you can get good music and sounds on your Instagram business account, and still create Instagram videos in a unique way.
Please Note:
None of the following information in this article is intended to be legal advice. I'm not a lawyer.
Add Your Own Original Audio
You can create short videos using your own voice in several different ways.
- Speak to your audience on camera and share tips or facts about your small business or industry
- You can do the same type of video and use a voice-over
- Use Meta Business Suite and access the Meta sound collection.
Someone Else's Original Audio
This works for some content creators and it's a way to get Instagram music into your own reel.
1) Open your Instagram app
2) Click the reels icon
3) Scroll through some reels and find some popular songs or sound effects you like, or a new reel trend
4) Make sure it says original music on the top
5) Save the sound
6) Click the plus sign when you're ready to create a new reel
7) Look for a sound or song in your saved section
Royalty-free Music Platforms
Websites like Epidemic Sound or AudioJungle offer a wide range of tracks that you can legally add to your Reels after purchase.
They've got some great features and Epidemic Sound offers a free trial.
Please Note:
I've not personally used these apps and am not recommending them, only providing resources for options for music.
A Workaround
The good news is there's a little trick that many entrepreneurs, including yours truly, have tapped into.
Change your account category on your business profile from whatever it is to “entrepreneur”.
To change your category from Desktop:
You should now see the music icon and have access to the full music library!
Tips Before Sharing Your Reel
- Make sure you either create a nice cover photo or check the thumbnail to make sure everything is visible on your grid.
- Don't forget to use relevant hashtags
- Share it on your Instagram stories
Frequently Asked Questions
What is an Instagram Business account and how does it differ from a personal account?
An Instagram Business account provides additional features tailored for businesses. Unlike a personal account, it offers insights about followers and post-performance, the ability to promote posts, and additional contact information. It's designed to help brands and businesses engage with their audience and measure performance.
Can I get penalized for using copyrighted music without permission?
Absolutely. Instagram can take down your Reel or even flag your account for repeated violations. It's crucial to always respect copyright laws.
Why do some business accounts have access to more songs than mine?
This largely depends on regional licenses and the agreements Instagram has with music producers in different countries.
Can I use my music apps like Spotify or Apple Music on my Reels?
Technically, yes. But remember, this might be a violation of copyright laws unless you've secured rights to that specific song.
Can I use Reels for ads?
Yes, you can use Instagram Reel Ads to reach a wider audience. These ads are full-screen and immersive, and they play in between user Reels.
To Sum Up
Navigating the world of Instagram Reels and music can be a bit tricky, especially for business accounts, Your business account has features you need as a business, but of course, you want to have an option for music.
So with a little creativity and adherence to guidelines, you can find the perfect sound for your content.
Hopefully, you have followed along and are off and running creating your music-filled Instagram Reels!
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