The Artificial Intelligence Revolution in Social Media
The digital realm is continuously evolving, with artificial intelligence (AI) making a grand entrance. One arena witnessing this transformative impact? Social media. Let's start with how AI is revolutionizing the social media domain.
Enhancing User Engagement Through AI
We'll start with social media user experience.
Platforms like Facebook, Instagram, Tik Tok, and Linkedin are all trying to enhance customer experience, even though it might not seem that way to us.
But because social media channels prioritize a seamless user experience above all, by leveraging AI, they obtain critical insights into user behavior in real time.
I've noticed how creepy this feels scrolling through my newsfeed
My feed curiously yet fittingly consists of shark attacks, vengeful whales, and Buzzfeeds latest “20 things that will change your life” listicle.
So yes, creepy but through the power of AI, I get stories that keep me engaged. (Please don't judge me)
Your favorite social media platforms are utilizing an AI algorithm to serve you the most unique content to create the most engagement.
And, social networks are also utilizing AI to counter challenges like misinformation and hate speech, although it seems in recent years they can't keep up.
Now with a glimpse into how social media companies are utilizing the benefits of AI for a pleasant user experience, let's talk about what the benefits for marketers are.
The Role of AI in Social Media Marketing
Modern social media marketers are increasingly leveraging AI tools to refine and supercharge their social media strategies.
AI can assist in optimizing social media posts, personalizing content to speak to your target audience, and even automating repetitive tasks.
Examples of how AI can help social media marketers
Generating content in batches
Idea brainstorming
Crafting Titles
Ideas for lead magnets
Visual content design
Converting blogs into social posts and vice-versa
Drafting blogs from videos
Creating captions
Creating workflows for Reels
Analyzing data to create ad copy
Creating a content strategy
Designing a content calendar
Answering comments in FB groups
Scheduling Content
Repurposing Content
And, this is just a sampling of ways AI can be helpful in social media marketing!
Please note, some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I may receive an affiliate commission at no extra cost to you. All opinions remain my own.
My experience using AI as a social media marketer
I haven't personally used artificial intelligence to do everything on this list, but I do have to tell you, the first time I integrated the use of AI tools into my social media strategy, it felt like I'd unlocked a secret level in a game!
Suddenly, staring at a blank screen only lasted until I asked JasperAI to give me 25 ideas, and holy cow!
Of course, they weren't all great and some were sub-par, but that's why I always ask for between 10-25.
AI Copy Club with Brittany Long
The best investment in AI learning I've made is the $9 monthly subscription to AI Copy Club, with Brittany Long.
This membership is chock-full of value about AI, however, you'll have to go check it out for yourself if you're interested, but I'll give a brief summary.
There's everything from the benefits of using AI in business, including real-time training, the future of AI, ChatGPT prompts to use for better results, and how to use AI to create content in less time.
Brittany has created an online community that introduced AI learning to real-life people at a lower cost because she wanted this to be as accessible to as many people as possible.
“I'm confident AI will be a game changer for businesses.”
Brittany Long
And also worth mentioning, though not related to social media marketing; there's even training for creating menus, launching a podcast, planning a vacation, creating a curriculum for teachers, and so many more!
AI-Powered Tools: A Marketer's Best Friend
For social media professionals, having a comprehensive toolkit is essential. For instance,
AI brings tools to the table that can make ad creation, visual content generation, and multi-platform social media scheduling easier than ever.
I mentioned JasperAI was my first experience with using an AI writing assistant, though I've been using AI technology for years with Siri, Alexa, and Otter. AI.
AI Toolkit for Marketers
Jasper AI
Jasper AI– Jasper AI is an advanced artificial intelligence writing tool designed to assist users in generating high-quality content across various topics and styles. It's an extremely robust platform offering workflows, editing capabilities, and SEO integration. It's a paid tool however, with my affiliate link you can try it for free for 7 days!
ChatGPT
ChatGPT– ChatGPT is an advanced conversational AI model developed by OpenAI, designed to engage users in coherent and contextually relevant dialogue across a wide range of topics. There is a free version and a more advanced paid version.
An adorable conversation I had with “Chatty” that's what I call him
Midjourney
Midjourney-a text to image generating AI tool- I haven't used this one for. my business yet. For no other reason then I currently don't have a need to create artwork.
It's not a free service and they have different subscription levels. Join the Women of AI Facebook group for more information. (if you're a woman!)
Metricool
Metricool is one of my favorites for planning, scheduling, and analyzing social media. It has a free version which is always a bonus in my book!
Otter.ai
Otter.ai– Otter.ai is a voice-to-text transcription app utilizing AI. You can also use it in your meetings to take and transcribe notes. but I only use the free version so far, as a way to brain-dump all of my ideas by recording my thoughts. It's amazing right before going to sleep if you're anything like me and have too much in your head!
Feedhive
Feedhive This is the newest addition to my arsenal of social media apps. I found out about this while researching for this article! I was so impressed and am looking forward to testing it out with my free trial.
It's integrated with all the platforms and can schedule posts, has an AI writing assistant, templates, and many other cool features.
Specifically, what impressed me the most is the social inbox. It's one central location for checking and responding to all activity on social media, As a social media manager, I'm on the platforms every day and can't afford to get distracted.
Flick
Flick– If Instagram is your channel of choice, Flick is for you. It's mastered the art of hashtags and has all the bells and whistles for hashtag strategy. You can plan, schedule, organize, analyze, and get help with the AI writing assistant for captions, brainstorming, and repurposing content. It's a paid subscription, but they have a free trial.
Canva
Canva– Canva has joined the AI movement and has added quite a few features, including text to image which I use a lot, Magic Design for coming up with presentations, Magic Erasure for getting rid of pesky things in your image, and a writing assistant.
1 of 8 slides Magic Design Created from the prompt on the left
AppSumo
AppSumo– If you like to try out new apps and software, this site is like Amazon of Web Tools! The catalog is being updated regularly, they have great sales, and as far as AI tools- I did a quick search and it came back with 171 items!
If you're a woman interested in AI, and learning about how to create AI-generated art, I highly recommend checking out this free Facebook Group.
On a side note:
I went down a rabbit hole while doing research for this article and ended up signing up for a few fun tools to try out.
So, I had to quickly decide NOT to test out every tool I found because I also have work to do. 😚
But here's a great article with some more good tools for marketers.
AI: Double-Edged Sword
Harnessing AI brings a myriad of benefits, but we all know it comes with a bit of caution.
There are concerns about data privacy, the potential for fake news, hate speech dissemination, and the challenge of replacing human interaction with robots, to name a few
My first blog post about AI touched on the 6-month pause and the petition that 1700 concerned people signed and also a few disturbing incidents with AI.
Why AI Doesn't Always Sit Right with Me
What's happening can be scary and definitely cause a sense of uncertainty. I have a few examples that make me uncomfortable.
A talk I recently attended about new software that has the ability to add the founder's voice and image in a video if he wasn't around to do it himself. 😳
He was so excited and impressed by the possibility and all I could think of was how sideways that could end up.
A few weeks later I read this:
And in Hollywood, there's currently an actor strike focused on AI replacing the need for some actors, which obviously saves on massive budgets in the industry, but doesn't give the actors compensation.
So, yea there are some bad apples out there and it could be dangerous.
Mapping My Path: An AI Commitment
Despite having a healthy dose of caution, for now, I've chosen to embrace the new frontier of AI,
I try not to worry about things I can't control, but focus on what I can control, so here's my declaration:
I will continue to be an ethical, responsible, and moral business owner that does my part to share and teach the benefits of AI.
Frequently Asked Questions
How is machine learning transforming user experience on social media?
By analyzing user data, platforms can customize the content, leading to improved engagement.
What are the drawbacks of AI in social media?
Concerns include data privacy, potential misinformation, and the possible erosion of genuine human interaction.
How does AI aid in real-time platform interactions?
Natural language processing enables swift understanding and processing of user inputs, making real-time responses possible.
What are some advantages of AI in social media strategy?
There are a significant amount of benefits ranging from content optimization and increased engagement to efficient management.
AI's role in combating fake news on social platforms?
AI rapidly analyzes content, identifying and flagging or removing misleading information. It's not without errors, at least in my experience of having paid ads flagged for content that was in full compliance. So, If you find yourself being flagged and you know it's an error, make sure you appeal because chances are it was a bot.
As the social media landscape evolves, using AI in your social media marketing efforts is definitely worth a go,
but ensure you use only reputable apps and software, and always be wary of unfamiliar links in texts or emails.
In my work, I will sometimes do some brainstorming on ideas or topics, but I would never take something that was straight out of Chatty's mouth and put it into a final product. Everything I've seen needs a lot of editing, reworking, and a large dose of human involvement.
What do you think about Artificial Intelligence? Comment Below
